Privacy Policy
Your privacy is our priority. Learn how we collect, use, and protect your personal information.
Last Updated: December 25, 2026
1. Introduction
Welcome to Pizza luce ("we," "our," or "us"). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, process, and protect your personal information when you use our food delivery and dining services, visit our website at pizzasluce.rest, or interact with us in any way.
Important: We never sell your personal data to third parties. Your trust is fundamental to our business.
This policy applies to all users of our services, including:
- Customers placing food orders online or in-person
- Website visitors and mobile app users
- Loyalty program members
- Catering and event service clients
- Table reservation customers
By using our services, making a reservation, placing an order, or visiting our website, you agree to the collection and use of information in accordance with this policy. If you disagree with any part of this policy, please do not use our services.
2. Information We Collect
We collect various types of information to provide and improve our food services, process your orders, and enhance your dining experience.
2.1 Information You Provide to Us
- Personal Identification Information: Name, email address, phone number, delivery address, billing address
- Account Information: Username, password, order history, favorite items, saved addresses
- Payment Information: Credit card details, billing information (securely encrypted and processed by third-party payment processors)
- Dietary Information: Food allergies, dietary restrictions, special requirements (vegan, halal, kosher, gluten-free, etc.)
- Order Preferences: Favorite dishes, spice levels, portion sizes, special instructions
- Reservation Details: Party size, preferred seating, special occasions, accessibility requirements
- Loyalty Program Data: Points balance, reward preferences, membership tier
- Catering Information: Event details, guest count, menu preferences, delivery instructions
- Contact Form Submissions: Inquiries, feedback, complaints, reviews
- Marketing Preferences: Newsletter subscriptions, promotional email consent, communication preferences
2.2 Automatically Collected Information
- Device Information: IP address, browser type and version, operating system, device type, mobile device ID
- Usage Data: Pages visited, time spent on site, click patterns, menu items viewed, search queries
- Location Data: Approximate location from IP address, precise location (with your consent) for delivery services
- Cookie Data: Session IDs, user preferences, shopping cart contents, authentication tokens
- Performance Data: Page load times, error messages, system crashes, feature usage
- Order Analytics: Ordering patterns, peak times, popular items, delivery efficiency metrics
2.3 Information from Third Parties
- Social Media Platforms: Profile information if you connect your social media accounts
- Payment Processors: Transaction confirmations, fraud detection data
- Delivery Partners: Delivery status updates, driver location, delivery time estimates
- Marketing Partners: Campaign performance data, advertising effectiveness metrics
- Review Platforms: Customer reviews and ratings from third-party sites
3. How We Use Your Information
We use your personal information for various purposes related to providing our food services and improving your experience.
3.1 Service Provision
- Order Processing: Fulfill food orders, process payments, manage delivery logistics
- Account Management: Create and maintain your account, authenticate users, provide personalized experiences
- Customer Support: Respond to inquiries, resolve issues, provide technical assistance
- Quality Assurance: Monitor service quality, ensure food safety standards, improve preparation times
- Reservation Management: Process table bookings, manage seating arrangements, handle special requests
- Loyalty Programs: Track points, process rewards, provide member benefits
3.2 Communication
- Order Communications: Confirmation emails, preparation updates, delivery notifications
- Customer Support: Response to inquiries, issue resolution, service follow-up
- Important Notices: Service changes, policy updates, safety alerts
- Marketing Communications: Promotional emails, special offers, new menu items (only with your consent)
- Transactional Messages: Receipt confirmations, refund notifications, account security alerts
3.3 Marketing and Analytics
- Personalization: Recommend dishes based on preferences, customize menu displays
- Analytics: Analyze website traffic, understand customer behavior, optimize user experience
- Campaign Management: Measure advertising effectiveness, target relevant promotions
- Market Research: Develop new menu items, improve services, understand market trends
- Performance Optimization: Improve website speed, enhance mobile app functionality
3.4 Legal Compliance and Safety
- Legal Obligations: Comply with food safety regulations, tax requirements, licensing obligations
- Fraud Prevention: Detect and prevent fraudulent transactions, protect against abuse
- Security: Protect our systems, maintain data integrity, ensure safe operations
- Dispute Resolution: Handle complaints, resolve conflicts, maintain business records
4. Information Sharing and Disclosure
We share your information only when necessary to provide our services, comply with legal obligations, or with your explicit consent.
4.1 Service Providers
- Payment Processors: Stripe, PayPal, and other secure payment platforms for transaction processing
- Delivery Services: Third-party delivery companies for order fulfillment and logistics
- Cloud Storage: Amazon Web Services, Google Cloud for secure data storage and backup
- Email Services: Mailchimp, SendGrid for newsletter and transactional email delivery
- Analytics Tools: Google Analytics, Hotjar for website performance analysis
- Customer Support: Help desk software providers for efficient customer service
4.2 Legal Requirements
- Court Orders: Comply with subpoenas, warrants, and other legal demands
- Regulatory Compliance: Share information with health departments, tax authorities, licensing bodies
- Law Enforcement: Cooperate with investigations involving fraud, safety threats, or criminal activity
- Emergency Situations: Protect public safety and prevent harm
4.3 Business Transfers
In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity. We will:
- Provide advance notice of such transfers
- Ensure the new owner commits to this privacy policy
- Give you the option to delete your account before the transfer
4.4 With Your Consent
We may share your information for other purposes with your explicit consent, such as:
- Participating in promotional campaigns with partner brands
- Sharing reviews on our website (with your permission)
- Including you in case studies or testimonials
5. Data Security
We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.
5.1 Technical Security Measures
- Encryption: SSL/TLS encryption for all data transmission, AES-256 encryption for stored data
- Firewall Protection: Advanced firewall systems to prevent unauthorized network access
- Access Controls: Role-based access with minimum necessary permissions for employees
- Multi-Factor Authentication: Required for all administrative accounts and sensitive operations
- Regular Security Audits: Quarterly penetration testing and vulnerability assessments
- Data Backups: Encrypted backups stored in geographically separate locations
- Monitoring Systems: 24/7 security monitoring with automated threat detection
5.2 Organizational Security Measures
- Employee Training: Regular security awareness training for all staff members
- Data Handling Procedures: Strict policies for accessing, processing, and storing personal data
- Confidentiality Agreements: All employees and contractors sign comprehensive NDAs
- Incident Response Plan: Detailed procedures for handling security breaches and data incidents
- Regular Policy Updates: Continuous improvement of security policies and procedures
5.3 Your Security Responsibilities
Protect Your Account:
- Use strong, unique passwords for your account
- Never share your login credentials with others
- Log out of your account on shared or public computers
- Be cautious of phishing emails and suspicious links
- Report any unauthorized account access immediately
Security Breach Notification: In the unlikely event of a data breach affecting your personal information, we will notify you and relevant authorities within 72 hours as required by law. We will provide details about the breach, potential risks, and steps we're taking to address the issue.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and provide personalized services.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Basic site functions, login state, shopping cart, security features | Session (deleted when browser closes) |
| Functional Cookies | User preferences, language settings, delivery location memory | Up to 1 year |
| Analytics Cookies | Website usage analysis, performance optimization, user behavior insights | Up to 2 years |
| Marketing Cookies | Personalized advertising, campaign tracking, social media integration | Up to 1 year |
Other Tracking Technologies
- Google Analytics: Website traffic analysis and user behavior tracking
- Facebook Pixel: Social media advertising effectiveness measurement
- Web Beacons: Email open rates and newsletter engagement tracking
- Local Storage: Browser-based data storage for improved user experience
- Session Recording: User interaction analysis for UX improvement (anonymized)
Cookie Management: You can control cookies through your browser settings. Most browsers allow you to accept, reject, or delete cookies. However, disabling certain cookies may affect website functionality, such as remembering your login status or shopping cart contents.
7. Your Privacy Rights
You have important rights regarding your personal information. We are committed to helping you exercise these rights in accordance with applicable privacy laws, including GDPR and CCPA.
7.1 Your Rights Include:
- Right of Access: Request a copy of all personal data we hold about you
- Right to Rectification: Correct any inaccurate or incomplete personal information
- Right to Erasure (Right to be Forgotten): Request deletion of your personal data
- Right to Restrict Processing: Limit how we use your personal information
- Right to Data Portability: Receive your data in a machine-readable format
- Right to Object: Object to processing, especially for marketing purposes
- Right to Withdraw Consent: Revoke previously given consent
- Right Against Automated Decision-Making: Opt out of automated profiling
7.2 How to Exercise Your Rights
To exercise any of these rights, contact us using the information provided in Section 13. We will:
- Respond to your request within 30 days
- Verify your identity before processing requests
- Provide clear information about what actions we've taken
- Explain any limitations or exceptions that may apply
No Cost: We don't charge fees for most requests. However, we may charge a reasonable fee for excessive, repetitive, or manifestly unfounded requests.
8. Children's Privacy
Protecting children's privacy is especially important to us. Our services are not intended for individuals under the age of 16, and we do not knowingly collect personal information from children under 16.
If You Are a Parent or Guardian:
- Please monitor your child's online activities
- If you believe your child has provided personal information to us, contact us immediately
- We will promptly delete any information from children under 16
- No parental consent is required for deletion requests
If we discover that we have collected personal information from a child under 16, we will delete such information immediately from our systems and notify relevant authorities if required by law.
9. International Data Transfers
We may transfer your personal information to countries outside your residence for processing and storage. We ensure appropriate safeguards are in place to protect your data.
9.1 Protection Measures
- Adequacy Decisions: Transfers to countries with adequate data protection laws
- Standard Contractual Clauses: EU-approved contracts for international transfers
- Data Processing Agreements: Binding agreements with all international partners
- Certification Schemes: Partners certified under recognized privacy frameworks
- Regular Compliance Audits: Ongoing verification of protection measures
9.2 Transfer Destinations
- United States: Cloud storage and data processing services
- European Union: Data analytics and customer support operations
- Other Countries: As needed for service provision, always with appropriate safeguards
We continuously monitor the adequacy of protection measures and update our safeguards as needed to ensure your data remains protected wherever it is processed.
10. Data Retention Periods
We retain your personal information only as long as necessary for the purposes outlined in this policy and to comply with legal obligations.
| Information Type | Retention Period | Reason |
|---|---|---|
| Account Information | 6 months after account deletion | Legal obligations, dispute resolution, fraud prevention |
| Order History | 7 years | Tax and accounting requirements, warranty claims |
| Payment Information | 3 years (encrypted) | Financial regulations, chargeback disputes |
| Marketing Consent | 3 months after withdrawal | Consent record keeping, compliance verification |
| Website Usage Logs | Up to 2 years | Security monitoring, analytics, performance optimization |
| Customer Support Records | 3 years | Service quality improvement, training purposes |
| Dietary Restrictions | Until account deletion | Food safety, allergy prevention, service personalization |
Safe Data Disposal
When retention periods expire, we safely dispose of your data through:
- Electronic Deletion: Complete removal making data unrecoverable
- Physical Destruction: Professional shredding of paper records
- Backup Removal: Deletion from all backup systems and archives
- Third-Party Notification: Ensuring partners also delete the data
- Disposal Records: Maintaining logs of data destruction activities
11. Third-Party Links and Services
Our website and services may contain links to third-party websites, social media platforms, or integrated services. This privacy policy applies only to Pizza luce services.
Important Notice: We are not responsible for the privacy practices of third-party websites or services. Each third party has its own privacy policy and terms of service.
Third-Party Services We Use
- Google Maps: Location services and delivery mapping
- Social Media Platforms: Facebook, Instagram, Twitter integration
- Review Platforms: Yelp, Google Reviews, TripAdvisor
- Payment Processors: Stripe, PayPal, Apple Pay
- Delivery Partners: Third-party delivery service apps
Before using any third-party service or clicking external links, we recommend reviewing their privacy policies to understand how they handle your personal information.
12. Policy Changes and Updates
We may update this privacy policy from time to time to reflect changes in our practices, services, legal requirements, or industry standards.
12.1 How We Notify You of Changes
- Website Notice: Prominent banner on our website homepage
- Email Notification: Direct notification to registered users
- Account Dashboard: In-app notification when you next log in
- Social Media: Announcements on our official social media channels
12.2 Types of Changes
- Minor Updates: Clarifications, formatting, contact information updates
- Material Changes: Significant changes to data collection, use, or sharing practices
- Legal Updates: Changes required by new laws or regulations
Your Options: For material changes, we may require your explicit consent before the changes take effect. If you disagree with any changes, you can stop using our services or request account deletion.
We encourage you to review this policy periodically by checking the "Last Updated" date at the top of this page.
13. Contact Information and Support
We're committed to addressing your privacy concerns and questions promptly. You can contact us through multiple channels:
Pizza luce Privacy Team
6640 Washington St, Yountville, CA 94599, USA
+1 707-944-2380
Business Hours: Monday - Friday, 9:00 AM - 6:00 PM PST
Response Commitment
- General Inquiries: Response within 3 business days
- Privacy Rights Requests: Response within 30 days (as required by law)
- Urgent Security Matters: Response within 24 hours
- Complaint Resolution: Initial response within 2 business days
13.1 Filing Complaints
If you're not satisfied with our response to your privacy concerns, you have the right to file a complaint with the appropriate supervisory authority:
- California Residents: California Attorney General's Office
- EU Residents: Your local Data Protection Authority
- General Complaints: Better Business Bureau
However, we encourage you to contact us first so we can work together to resolve any concerns.
14. Withdrawal of Consent
You have the right to withdraw your consent for data processing at any time. This applies especially to marketing communications and optional data collection.
14.1 Marketing Consent Withdrawal
- Email Unsubscribe: Click the unsubscribe link in any marketing email
- Account Settings: Update preferences in your account dashboard
- Customer Support: Contact our support team for immediate removal
- Phone Opt-out: Call us to remove your number from marketing lists
14.2 Account Deletion Process
To permanently delete your account and associated data:
- Log into your account and go to Settings
- Select "Delete Account" option
- Confirm your decision via email verification
- Your account will be deactivated immediately
- Personal data will be deleted within 30 days
- Some information may be retained for legal compliance
Note: Account deletion is irreversible. You'll lose access to order history, loyalty points, and saved preferences. Consider downloading your data first if needed.
15. Conclusion
At Pizza luce, we believe that great food and great privacy protection go hand in hand. Your trust enables us to serve you better, and we're committed to earning and maintaining that trust every day.
This privacy policy reflects our ongoing commitment to:
- Transparency: Being clear about our data practices
- Control: Giving you meaningful choices about your information
- Security: Protecting your data with industry-leading measures
- Respect: Honoring your privacy preferences and rights
- Innovation: Continuously improving our privacy practices
We understand that privacy is not just about compliance – it's about building a relationship of trust with every customer who walks through our doors or visits our website. Whether you're ordering your favorite pizza, making a reservation for a special occasion, or simply browsing our menu, you can be confident that your personal information is in good hands.
Questions or Concerns? Don't hesitate to reach out to us. Our privacy team is here to help and ensure you feel comfortable with how we handle your personal information.
Thank you for choosing Pizza luce and for trusting us with your personal information.
Last Updated: December 25, 2026